Product placement..

Product placement is a tricky thing. Many shows and movies have been called out for their use of product placement. Most recently, Days of Our Lives was blasted for their blatant and overt use of product placement. Days of Our Lives Story I know that Men in Black II was one movie that really utilized product placement as well. The reason I was writing about this tonight is because I have been watching some television tonight and after all of the commercials for Cougartown it kept saying that it was "Unbelievably Satisfying! Like Diet Dr. Pepper!" I thought it was weird that DDP was sponsoring a sitcom.  However, I had heard recently that Cougartown could be cancelled so maybe they needed the money. Here is the commercial if you want to see it. CougarTown commercial

So I watched Cougartown tonight for the first time. And one of the characters decided to be a golfer and he had to find a sponsorship with someone. He 'ironically' chose Diet Dr. Pepper. He said the name probably 5 times in 1 minute. His son said to him.. "Wow, is there a camera around here?"--Really? That's when he started talking about his sponsorship. Naturally he is wearing a Diet Dr. Pepper hat, shirt, and drinking the product.  I actually like Diet Dr. Pepper so I'm not trying to be rude.  However, I do think this was a pretty bad job by the marketing team.  It could have been much worse like Days of Our Lives. I think I was probably one of the only ones that realized DDP was going to be a part of the show tonight. I'm so glad I tuned in to see how it was used.